It’s my one year blogeversary – yey! As a special treat I am allowing myself to make a top ten list!
Recently I read these fabulous blogs from Gemma Reucroft (@HRGem), Barry Flack (@barryjflack) and Julie Drybrough (@fuschiablue) Gemma asks, “How can we realise the potential for social HR ? How do we make this stuff real, useful, accessible?’ . Barry challenges the social space to ‘Blink first and expand the conversation’. Julie asks – ‘Where are the ladders?’
They got me thinking which has resulted in this list of top ten ways to get over the wall I hope they are interesting, possibly helpful or at the very least make you smile.
1) “Focus on how to be social, not on how to do social” Jay Baer.
Always have this is your head with everything that you do, for without it you will dissapear into the big black hole of writing a social media policy and procedure (brrrr – it’s cold alone in the big black hole).
2) Do not terrify people!
There is a professional body with 4 letters, lets call it DJQE to protect the innocent. I went to a local DJQE branch session on social media . When I left I was ready to delete all my social media accounts and run back to the safety of the big black hole that is the social media policy and procedure and try to control it all.
I imagine these are the sort of thoughts people had when discussing who should have permissions to use external email.
3) Cute cats sell
Fact. Fun images work well to engage people on social media, they encourage people to share. Do not be afraid to use them at work. I give you my Yoda campaign to promote our mentoring sharepoint discussion page – ta daaaaa!
4) Lets get a thing going on
See also numbers one and three above. If you’re serious about making shit happen, get out and about and find out what makes people tick and shamelessly exploit it to encourage them to use social media with confidence. For example – I have been enouraging my work peeps to join in #catfriday on twitter. Go on, join in, you know you want to. See also #unexpectedbunting, just for fun.
5) Don’t be afraid of low tech solutions
Remember! This is not just about the tech and the gadgets (although they are fun) this is about being social. One of my favourite low tech solutions is kitchen facebook (#kitchenfacebook). It got coversations going and got some scarily honest feedback. That’s not my kitchen by the way.
6) Apply the Doctor Pepper test
See also number two. What’s the worst that can happen? You could end up in a restaurant all by yourself with a table for 10 booked? Perhaps. You could accidentally infer that a senior HR professional make an alternative career as a prostitute over twitter? Maybe. Or you could end up being noticed and actually get paid for implementing and developing ‘Social’ in your organisation – awesome.
7) Begin with the end in mind
I didn’t say that, Stephen R Covey did, a long time ago. I was 12 when he said it, Frizz Ease hadn’t been invented and I wasn’t allowed grolsch bottle tops on my shoes. It may be old but it definately applies to your adventures in social media (see also number nine).
People say, ‘HR Em – help, I don’t know where to start!’ I say ‘Don’t worry grasshopper, think first where you want to be’ and float away leaving them to ponder my words of wisdom…
Then I email them a list of who they might like to start following to keep up to date with social HR stuff.
8) Email = bad
Email is generally bad if you want to knock down that wall (with the exception of number seven). If you want to stay sane in a social digital world that inbox should be empty, it is not a sign of your importance how full it is!
Try this email free experiement – let everyone (not just your friends) know where you are going to be at a particular time, for example for lunch. Say ‘I’m going to be here and I’m going to talk about social media and anything else that crops up – the more the merrier, bring a friend!’ post it on kitchen facebook, on eventbrite, on sharepoint, talk to people – anything but email. Approach this with an open mind and you will make connections that you never expected! or no one turns up (see also number six).
9) Be yourself
‘I need to be myself, I can’t be no one else’ Wise words, wise words.
If, like me, you have spent your entire working life trying to do things in the ‘corporate way’ now is your time to shine and apply a massive dose of YOU. This isn’t always easy, there is safety in the crowd and only you can judge how much of you your organisation can cope with at a particular time.
In the interests of transparency I have to say that I have had loads of help and enouragement *crys like Kate Winslet winning an Oscar* I have had coaching (you are awesome @rachelsmith72) I have stalked people on twitter and blogs, I have been encouraged by Senior HR peeps and my mum loves my blog. Get a good & positive people around you and you will feel confident to be yourself.
If you end up in a disciplinary hearing you’ve gone too far.
‘I’m feeling supersonic, give me gin and tonic’ Wise, wise words.
10) Blink first
Take up the challenge and blink first! Work out why you think social is so awesome, how has it made your life happier / easier / made you more resiliant? How will it make your colleagues life happier / easier / make them more resiliant? Find out where the people who aren’t on social media are having conversations and go and join in (in a non-creepy way). Volunteer & offer to do stuff and bring in your new super knowledge of Social HR & techy stuff to make people’s lives easier (Eventbrite anyone?). See number nine as to how to feel confident and try the experiment in number eight.
That is the end of my top ten blogeversary tips – I’m just going to leave you with this guy he always make me smile!